Meta Ads · Landing Page
UrbanFit Lead-Gen Landing Page
A ₹999 / 7-day trial offer page with an AJAX lead form and WhatsApp click-to-chat handoff.
Self-Initiated Project
View ProjectProjects
Projects & Practical Work
A collection of campaigns, marketing systems, research and experiments I've built and documented.
From campaign planning and tracking to landing pages, research and testing.
Featured Project
UrbanFit — Meta Lead Generation Campaign
Self-Initiated Practice Project
An end-to-end performance marketing project covering the landing page, campaign structure, tracking infrastructure, creative strategy and conversion measurement for a women's fitness studio offer.
View ProjectMeta Ads · Tracking
UrbanFit Tracking System
GTM, GA4, Meta Pixel, Conversions API and dataLayer event tracking for the lead-generation funnel.
Self-Initiated Project
View ProjectTracking · Implementation
Ajax Lead Form Tracking with GTM
Custom dataLayer pushes on an AJAX-submitted form, fired into GTM without a page reload.
Self-Initiated Project
View ProjectGoogle Ads · Research
Google Ads Keyword Research for Local Businesses
Search-intent grouping and keyword classification built for a local-business account structure.
Practice Project
View ProjectLanding Pages · Meta Ads
Emerald Heights Real Estate Landing Page
A lead-capture page for a real-estate project, built with GTM conversion tracking and form integration.
Practice Project
View ProjectMeta Ads · Landing Page
Senior Living Facility Campaign
Campaign structure and landing-page assets built for a senior living facility offer.
Practice Project
View ProjectGoogle Ads · Experiment
Shopping Feed & Performance Max Setup
Google Merchant Center and WooCommerce product feed configured to run Shopping and Performance Max campaigns.
Experimental Project
View ProjectTracking & Analytics
GA4 + GTM Measurement Sandbox
A dedicated practice environment for testing GTM triggers, GA4 events and dataLayer structures.
In Progress
View ProjectHow I Approach My Projects
01
Understand
Understand the business, offer, audience and objective.
02
Research
Research the audience, market, competitors, keywords and opportunity.
03
Build
Build the campaign, landing page, tracking system, creative or marketing asset.
04
Test
Test audiences, keywords, creative, messaging, landing-page elements or measurement.
05
Improve
Review evidence and identify practical improvements.
Different projects, different purposes.
Not every project is a client campaign. Some are self-initiated builds, experiments and practice projects created to develop and demonstrate practical marketing skills.
Client Project
Real client work where applicable.
Self-Initiated
Projects built independently.
Practice Project
Structured exercises used to develop practical skills.
Experiment
Ideas or systems created to test a specific approach.
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